Absolutely Mama meets Nital Ruparelia, the founder of My Veggie Bubba, a new range of plant based fresh frozen Indian meals for babies, + scroll down for your chance to win!
Tell us about My Veggie Bubba. What’s it all about?
My Veggie Bubba is an exciting new range of freshly frozen plant-based Indian meals filled with fragrant spices and hidden veggies to help boost immunity and growth. These are packed in semi compostable trays and easily stored in a freezer. Our meals are tailored for weaning and contain no salt or added sugar, and each meal has passed the taste test by our My Veggie Bubba taste testing squad.
How did you come to launch it? Did you have a lightbulb moment?
As a mum myself, I know juggling daily life with a child can be hectic. Between working, cleaning and school/nursery runs we all struggle to find the time to make fresh meals. I used to batch cook a lot of curries and meals for Josh as I was working full time. I spent most of my weekends batch cooking which meant less time with him! Whilst weaning, I found there were no freshly frozen fully Indian plant-based meals available on the market. You have your food pouches and baby food jars that are found on the supermarket shelves but they lack flavour and are all heat treated which means most of the nutrients diminishes.
How are your meals made and how do you select the ingredients?
Our meals are made using fresh ingredients that are locally sourced. Majority of our spices are organic and are bought from our local eco-friendly sustainable business – Refillabell in Bushey.
How important is sustainability to the business?
Sustainability is key to our business. We have tried to be as sustainable as possible. We are constantly thinking of new ideas to be more sustainable. All our packaging is recyclable, our trays are semi compositable soon to be fully compostable. Our meals are packed in cardboard boxes with a wool liner. The wool liner can be re-used for many purposes such as gardening, upholstering and insulation.
Why plant based?
I was brought up in an Indian vegetarian household where the majority of the meals we had were plant-based. Over the years dairy allergies and intolerances have increased not just in adults but in children too. Plant-based foods are not just healthy but they are more sustainable for the planet. A plant-based diet is healthy and safe for toddlers; as long as it’s well balanced and full of variety. One of the most attractive reasons to me is that you’re setting up your child with sustainable habits for the future. By teaching them from an early age the array of flavours, textures and nutrients that come from plants.
When did your love of food begin? Did you learn to cook growing up?
I have always loved cooking from an early age. I used to help my mother and grandmother cook in the kitchen. I grew up in a large extended family, our kitchen was always in full swing all day everyday. Josh loves cooking as well, he has his own apron and rolling pin. He loves eating the foods he makes!
How are you innovating in the baby and children’s food space?
Currently on the market there’s no fully plant-based Indian inspired meal delivery service for babies and children. Our meals are loved by children and led by nutrition.
Proudest moment since launching My Veggie Bubba?
Our proudest moment since launching MVB meals is seeing all the lovely videos and reading all the incredible reviews about our meals!
Favourite meals to cook with your own family?
Nothing beats a good detoxifying plant-based Kichari (rice and lentils) with an eggplant curry. This meal is not just healthy but comforting too. This is our go to Monday meal, especially after a hectic weekend!
And finally, is there anything exciting coming up for My Veggie Bubba we should know about?
Our meals will be launching soon in local stores around North London, and we are constantly uploading new plant-recipes on our website. We are also working very closely with our nutritionist to bring out more educational blogs about plant-based meals for babies and toddlers, weaning and much more!
WIN! Eight My Veggie Bubba Meals (inc delivery charge), plus a recipe e-book containing 15 delicious Indian vegan recipes suitable for families and children
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