The ‘It’ bag is back: discover the latest look the fashion bloggers can’t get enough of

Words Joy Montgomery 

From Birkins and Baguettes to Paddingtons and Bayswaters: It-bags are the high-end Holy Grail of the fashion industry, which throughout recent history, have risen and fallen as fast as the It-girls that carry them. After taking a reigning lead in the logo-loving nineties, the It-bag took a brief hiatus, yet with the renewed love for branded goods and the grandiose influence of Instargam stars, they have made a comeback for 2016.

With Gucci’s Dionysus, Chloe’s Faye and Dior’s Diorama all enjoying their moment in the It-bag spotlight, it’s now up-and-coming star J.W.Anderson’s time to take over where these branded behemoths have left off. Note it down, add it to your wish list and name drop like mad, because J.W.Aderson’s Pierce Bag is the name to know this season. Coming in a range of shapes, sizes and colours, this septum piercing-inspired bag has rose to fame with AW16’s gothic trend and has appeared on the Instagram feeds of countless editors, bloggers and street style stars.

We can’t get enough of this medium pierce bag with studded embellishment, which is big enough to fit your life in and will add a perfect punkish twist to any outfit. Best start saving the pennies now…


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