As the holiday season approaches, Dior has created The Fabulous World of Dior, a spectacular presentation illuminating the hallowed halls of the legendary Harrods department store.
A fervent admirer of England, from 1953 Christian Dior developed a powerful and unbreakable bond with Harrods, London’s epicentre of British elegance. This new chapter in the story of a long partnership between the two brands is unique in its scope and creative daring and inspired by the magic of Christmas.
For this breathtaking event, Harrods will be decked out in a dazzling display deployed along its historic façade on Brompton Road until the 3rd of January, 2023. The installation is a reinterpretation of sketches created during a compelling dialogue between Maria Grazia Chiuri and Roman artist Pietro Ruffo for the Dior cruise 2023 collection.
For the first time in the history of the department store, each of their forty-four traditional Christmas windows – from Brompton Road to Hans Crescent, via part of Basil Street – have been converted into a small theatre of wonder. With scenery made of gingerbread – an essential English Christmas treat – punctuated by mouldings and details sculpted in sugar and caramel, tickling the fancy of those with a sweet tooth and expanding the imagination of all.
A must-visit this festive season, in the heart of the British department store, a fabulous exhibition has been unveiled, reproducing the architecture of Dior’s emblematic locations – from Granville to La Colle Noire and 30 Montaigne – all entirely composed of finely crafted cookies.