Bridging the gap between functionality and fashion, Silou London is the luxury activewear brand from former Victoria Secret Angel, Tatiana Kovylina. Here’s why we love it…

By Helen Brown

WHAT IS IT?

Silou London was founded by former Victoria Secret’s Angel Tatiana Kovylina in 2017. Due to her travel-heavy lifestyle as a model she valued style as much as impeccable design, comfort and quality. Silou was created with this in mind and is intended for the everyday women to tackle life, work and everything in between.

WHY IS SILOU LONDON FOR YOU?

Tatiana is a strong believer in the empowerment of the female form, which is why Silou was designed to fit and flatter all women and all Silou-ettes. The brand is very proud of their social consciousness and prides themselves in being both socially and environmentally responsible at all times.

WHAT’S NEW?

This month sees the launch of Silou’s resort 2019 collection, a stylish new line designed to embody the spirit of the French Riviera. Think contrasting burnt apple and nude hues combined with Riviera classics black and white. Each piece is a perfect workout staple and ideal for travelling in style. From the panelling of the Jane Body to the Anya Bralette with its flattering under-bust dart detail, the collection really is for everyone.

Prices range from £79 to £229; siloulondon.com