With Negroni Week around the corner, we’ve rounded up the bars serving the best Negronis in London. From the traditional to the trendy, these are the ones to try now
By Helen Brown
Seven days, three ingredients and one iconic cocktail. The Negroni remained relatively unknown for nearly a decade after its creation, offered mainly in Italian restaurants or bars. But this summer, the classic concoction is more popular than ever and even boasts its own week of celebration. Negroni Week launched in 2013 in an effort to raise money for charities around the world. This year, festivities take place between 4-10 June and invite bars and restaurants to bring their best Negroni game to the table, all for a great cause.
What is a Negroni
Traditionally, the Negroni is made with one-part gin, one-part vermouth Rosso and one-part Campari, garnished with an orange peel. It’s rumoured that the cocktail was born when an Italian bartender responded to a customer’s demand for a stiffer version on an Americano cocktail (a much tamer concoction of Campari, sweet vermouth, and club soda). The Negroni’s popularity has come from its simplicity (and perhaps its Instagram-appeal). This is a drink almost impossible to get wrong: The only danger, of course, is how easily you can make another one…
Where to get the best Negronis in London
The Negronificio experience at Theo Randall at the InterContinental
The Negronificio experience from Theo Randall at the InterContinental invites guests to go Willy Wonka with the classic Negroni by mixing their own choice of vermouths and gins. Whether you go traditional or trendy, your tipple is sure to pair perfectly with Theo’s divine offering of simple and rustic Italian dishes.
VII Hills Gin create a Negroni map for London Negroni Week
VII Hills Italian Dry Gin have created a map of the best Negronis in London for Negroni Week. Collaborating with seven top bars across the capital, including the Holborn Dining Room, Galvin at Windows and the Four Seasons Hotel London Ten Trinity Square, each will serve an Italian Negroni, using VII Hills Gin, and Londoners will be able to hit the dedicated Negroni trail in search of the perfect version of Italys most famous cocktail.
Notorious Negronis at Bunga Bunga
Bunga Bunga are taking Negroni Week to new heights with a week of notorious Negronis across the city. Guests at Bunga Bunga Covent Garden will discover a spice sensation, with the Roman Refreshment, a Negroni with added panache from coffee beans, cardamom seeds, orange peel and cinnamon. BungaTINI are adding a hint of citrus to the classic and Bunga Bunga Battersea will be bringing a Pavarottis Potion to the table, with Evangelista Liquirizia, Opihr Gin, Campari and garnished with liquorice candy.
Negroni menu at Nine Lives
The talented bar team at Nine Lives have created a dedicated Negroni menu with three special concoctions. Start simple with the Classic Negroni of Tanqueray, Martini Rosso, Campari and orange slice, move onto the herbaceous DAvalos made with cucumber and rosemary infused Campari, Enosis Mastiha, lemon twist and garnished with a rosemary sprig, and finish with The Count, by Alistair Burgess, of Tanqueray, Campari, sweet vermouth, Mancino Chinato and a lemon twist.
Celebrate Negroni Week in style at Aster
To celebrate Negroni Week in London, the Nordic-French inspired restaurant and bar, Aster, will be inviting all guests to try their special take on the classic tipple. Created by Aster’s talented bar manager Matyas Barta, the Sami Negroni is a unique blend of Vidda gin, Marka Bitter, Dubonnet and Mondino. With Hamilton The Musical right on its doorsteps, Aster is the perfect spot to sip on something special before and after the show, while also offering an exceptional pre-theatre menu by Chef Patron, Helena Puolakka.
Strawberry Ice-Cream Negroni at Coin Laundry
Exmouth Market’s neighbourhood bar and restaurant Coin Laundry is known for its seasonal British food, local beers and classic cocktails. Its Strawberry Ice-Cream Negroni conjures up the flavours of childhood summers, and is a delicious blend of Beefeater Gin, Campari, Dolin Dry Vermouth, Monin Strawberry Syrup, Strawberry Ice cream and garnished with a pink grapefruit slice (£9).
Negroni Bianco at OSLO Hackney
A twist on an iconic Italian classic, Oslo’s Negroni Bianco takes the artisanal and complex Ocho tequila, and combines with aromatic Luxardo Bitter Bianco and the kick of Martini Extra Dry – garnished with a slice of pink grapefruit, to make up a unique and refreshing cocktail, perfect for the summer months. OSLO is a bar, restaurant and music venue located in Hackney – please let me know if you’d like to review OSLO’s food and drink offering.
Pumpkin Spiced Negroni at Graphic Bar
Located in Soho’s Golden Square, Graphic Bar boasts London’s largest gin hoard with over three hundred world-class gins. The cocktail menu features a herbal spiced pumpkin and aromatic rosemary with East LDN Liquor Co gin. The Pumpkin Spiced Negroni is made up of East LDN Liquor Co. Batch No. 1 gin, Aperol, Cocchi Torino, pumpkin, rosemary, salt (£9.50).