Matilda Goad brings her eclectic, traditional-with-a-twist style to a new collection for Anthropologie.
Words by Pearl Boyd
British designer Matilda Goad has collaborated with Anthropologie on a collection of eclectic homewares which marry personality with purpose, to joyfully elevate the everyday. The idiosyncratic range spans barware, lighting, soft furnishings, and occasional furniture – a first for the designer. Goad’s taste is highly influenced by a bucolic childhood spent in West Sussex, in an 18th-century cottage decorated in a gently eccentric fashion by her mother. Her idiosyncratic style evolved when she moved to London at 18 to study art at Camberwell College of Arts, then went into fashion, completing stints as a stylist at Russian Vogue and Wonderland magazines.
The designer’s first foray into furniture is typically playful, comprising a marble-topped circular dining table with a contrasting, bulbous rattan base and a heart-shaped rattan chair inspired by a style Goad saw at a Paris flea market years ago. “It’s super-versatile whether used at a kitchen table or piled with books in a bathroom,” she explains. The collaboration has also afforded Goad an exploration into textiles, with striped curtains and a patterned throw, an example of how the designer offers a contemporary take on traditional elements.
Fusing frivolity with function, ceramic swan bottle holders and oversized metallic cherry ice buckets lend a whimsical touch to a drink’s cabinet or tabletop. Goad’s approach to injecting functional homewares with a design-led spin led to the creation of gingham trays and a foldable tray table, perfect for serving coffee, tea, or cocktails. “I love to reinvent traditional objects, repackaging them in an unexpected way for the modern home,” she says.
Scalloped detailing found on Goad’s iconic lampshades has been applied to rugs alongside a statement glass pendant lamp with rattan edges. Goad explains: “The collection is really an extension of my brand.” Matt Hilgeman of Anthropologie sees her creative use of colour and pattern as a good match. “Matilda Goad is celebrated for creativity and craftsmanship, a philosophy that resonates with Anthropologie’s own ethos. Her unique approach to design is a natural fit for Anthropologie.”
Matilda Goad & Co is a destination for unique homewares with enduring appeal, designed by Goad and created in collaboration with a community of artisans around the world. The brand brings an irreverent edge to the British countryside aesthetic. Built on revitalising utility and reinventing tradition, the look weaves together personality and purpose as each item has an important role to play in the daily motions of the home.
Matilda Goad & Co. for Anthropologie is online with prices ranging from £30 for candles to £698 for a dining table