Meet the new chic & wearable fashion brand the style set are going wild for
Words Joy Montgomery
Scrolling down Magda Butrym‘s Instagram profile is like browsing the world’s most glamorous yearbook, featuring every beautiful ‘it’ blogger, street style star and Fashion Editor on the scene at the moment. Capitalising on the promotional power of social media, this never-ending tableux vivant of influencers is what offers the brand a powerful and appealing relatability. It is a quality that is starting to separate the new guard of fashion designers from the old.
Based in Warsaw, Poland, Butrym’s eponymous label was only founded in 2014, but it has already been worn by the big names in the business: everyone from Suki Waterhouse and Rosie Huntington-Whitely to bloggers Pernille Teisbaek and Pandora Sykes. Offering the effortless, cool-girl style that every fashion-lover craves, in just two years this hot new brand has garnered the respect and style kudos that many big name brands struggle to achieve over a decade.
Combining modern design with traditional craftsmanship, Butrym offers an aesthetic that is refreshingly accessible yet cut through with an avant garde edge, seen in the quirky details and off-beat silhouettes. For AW16 the brand has cleverly married feminine accents, such as delicate ruffles and ditzy florals, with a punk glamour that recalls Hedi Slimane at YSL, rendered in tough leather and fish net fabrics.
We have our eye on the Bruges ruffled shirt in shell pink, a serious statement piece that should be toughened-up with a classic leather biker and tucked into high-waisted straight leg jeans. To nail this season’s moody winter florals trend why not try the Haifa open-shoulder dress, which can be dressed up with killer heels for cocktails or worn under a chunky aryan knit and shearling jacket for cosy winter walks.