Earning their stamp of approval – here’s our pick of the best branded staples
Words Julia Krupska
It’s no novelty to emboss a designer logo onto an item of clothing and turn a brand’s very provenance into a fruitful sale. This season is no exception – emblems have appeared across an array of designs in what seems to be a fitting tribute to the British weather. Anthony Vaccarello’s debut at Saint Laurent saw touches across jewellery and stilettos, whereas Dolce & Gabbana fused branded t-shirts into their tropical theme. Gucci, on the other hand, tapped into street artist GucciGhost and transformed his illicit branded merch into a glorified capsule collection.
From bags to ears, shirts to shoes – each style comes adorned with a signature motif. If you’re looking to add an elegant hit to the trademark trend, have a browse through our edit of the most stylish options below.
SAINT LAURENT ‘Babies’ suede ankle boots
£580; net-a-porter.com
LOVE MOSCHINO Logo plaque tote
£197; farfetch.com
TOMMY HILFIGER GIGI HADID Compass print silk maxi dress
£300; harrods.com
LOEWE Logo plaque belt
£295; farfetch.com
GIVENCHY Logo-print asymmetric silk skirt
£1,260; harveynichols.com
KENZO Printed t-shirt
£120; net-a-porter.com
STUART WEITZMAN ‘Anna’ peep toe pumps
£174; farfetch.com
GUCCI Logo scarf shirt
£745; brownsfashion.com
SAINT LAURENT Monogramme quilted velvet shoulder bag
£1,220; net-a-porter.com
MISSONI Cashmere logomania scarf
£154; boutique1.com
TOD’S Logo plaque loafers
£345; farfetch.com
AMEN Velvet logo dress
£823; farfetch.com
GUCCIGHOST Pleated silk ‘Cady’ skirt
£1,850; matchesfashion.com
J.W. ANDERSON Logo leather shoulder bag
£695; mytheresa.com
CHANEL Vintage logo coin beaded necklace
£1,100; farfetch.com
