Earning their stamp of approval – here’s our pick of the best branded staples
Words Julia Krupska
It’s no novelty to emboss a designer logo onto an item of clothing and turn a brand’s very provenance into a fruitful sale. This season is no exception – emblems have appeared across an array of designs in what seems to be a fitting tribute to the British weather. Anthony Vaccarello’s debut at Saint Laurent saw touches across jewellery and stilettos, whereas Dolce & Gabbana fused branded t-shirts into their tropical theme. Gucci, on the other hand, tapped into street artist GucciGhost and transformed his illicit branded merch into a glorified capsule collection.
From bags to ears, shirts to shoes – each style comes adorned with a signature motif. If you’re looking to add an elegant hit to the trademark trend, have a browse through our edit of the most stylish options below.