Fashion & Beauty

Keep up to the date with the latest new from the worlds of fashion and beauty. We uncover what industry insiders are talking about. The latest techniques and products are on trial to see if they deliver results. We analyse catwalk trends and show you how to work the look in real life. Expect the latest trends, tips and guides with our beauty content. No matter your skin type, we make sure you are looking and feeling your best. We’ll keep you up to date with the latest procedures and treatments, and we try and test out the latest beauty brands and products so you don’t have to. We try test the trends and products first and tell you what is best.

Absolutely London brings you all the latest fashion trends for the season ahead. Our round-ups detail the hottest looks loved by the fashion crowd right now and our edit of the best buys. From workwear and party tops to colour trends, we’ve got your bases covered.

Meanwhile, our ‘how to wear’ stories offer practical tips on styling the latest trends – especially the tricky ones! Think of it as your ultimate source of style inspo.

We also bring you the latest industry news, launches and collaborations. We’ll ensure that you never miss out on the latest lines to know or designer to name drop.

Vegan Beauty

7 of the Best Vegan Beauty Brands to try in 2021

To be considered vegan, a beauty product must not only be cruelty free but contain no animal derivatives. Here are 7 of the best vegan beauty brands to check out By Abbie Schofield Searches for vegan...
Free People London store

Free People: the Chic Brand Taking over London

Rediscover the joy of getting dressed with Free People Paid partnership While the beginning of any new year brings with it the cathartic notion of reset, never has a fresh start been more necessary than it...
Skinfluencer - best skincare ingredients

The Best Skincare Ingredients You Must Use

Skinfluencer’s resident aesthetic doctor and laser expert shares the best skincare ingredients needed for optimum skin health By Dr Tanja Phillips 3 of the best skincare ingredients Alpha Hydroxy Acids (AHAs) There are many types of AHAs but...
Atlas Accessories

Conscious Luxury Jewellery from Atlas Accessories

Discover the story behind Atlas Accessories, the London jewellery brand merging quality craftsmanship with symbolic storytelling Paid partnership Rooted in the power of storytelling, Atlas Accessories is founded on the belief that jewellery has the ability...

Flexars: The Ultimate Leggings

Discover Flexars leggings, perfect for casual wear, gym-wear, riding-wear and maternity-wear This is a paid partnership Flexars design and create high quality, versatile leggings that are perfect for casual wear, gym-wear, riding-wear and maternity-wear. They’re the ultimate...
Where to get the best Manicures in London

The Best Nail Salons in London

Whether you're a French tips fan or an OPI addict, here's where to get the best manicures in London By Abbie Schofield There's no better pick-me-up than a manicure. While UV lamps and other technologies for...
Louise Kennedy

Fashion Designer Louise Kennedy on 20 Years of London

We meet Irish fashion designer Louise Kennedy to discuss the impact of Covid-19 on the industry and 20 years at her Belgravia store Your latest collection is in-store now - how did you come up...
Hydrafacial pop-up

The Personalised Facial That Will Fix Your ‘Lockdown Skin’

This winter, discover HydraFacial at their London pop-up  This is a paid partnership Having to stare at yourself on Zoom all day is enough to get anyone scrutinising their skin. From fine lines you hadn’t noticed...

Q&A With Sharin Shafer of Skinfluencer

Absolutely London meets Sharin Shafer, COO of ground-breaking London aesthetics clinic Skinfluencer By Eve Herbert What is Skinfluencer doing differently to other establishments? At Skinfluencer, we not only offer cutting edge medical aesthetics, but we deliver our...
Hayley Menzies

Meet Designer Hayley Menzies, Plus a Peek at Her New Pop-Up Shop

Absolutely London meets fashion designer Hayley Menzies to talk luxury, lockdown and opening a pop-up during a pandemic By Abbie Schofield Hayley Menzies is brave in more than one way. Not only is her eponymous brand...


Preview: Sneakers Unboxed – Studio to Street at Design Museum

The Design Museum’s new exhibition, Sneakers Unboxed: Studio to Street, is dedicated to the trainer for its iconography, mythology and manufacture. Absolutely London has...