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Fashion & Beauty

Keep up to the date with the latest new from the worlds of fashion and beauty. We uncover what industry insiders are talking about. The latest techniques and products are on trial to see if they deliver results. We analyse catwalk trends and show you how to work the look in real life. Expect the latest trends, tips and guides with our beauty content. No matter your skin type, we make sure you are looking and feeling your best. We’ll keep you up to date with the latest procedures and treatments, and we try and test out the latest beauty brands and products so you don’t have to. We try test the trends and products first and tell you what is best.

Absolutely London brings you all the latest fashion trends for the season ahead. Our round-ups detail the hottest looks loved by the fashion crowd right now and our edit of the best buys. From workwear and party tops to colour trends, we’ve got your bases covered.

Meanwhile, our ‘how to wear’ stories offer practical tips on styling the latest trends – especially the tricky ones! Think of it as your ultimate source of style inspo.

We also bring you the latest industry news, launches and collaborations. We’ll ensure that you never miss out on the latest lines to know or designer to name drop.

Jo Malone

Jo Malone on 25 years in the business

Jo Malone celebrates 25 years by launching a new perfume
Gina Conway

Beauty Review: Cut and Colour at Gina Conway

Absolutely reviews Cut and Colour at Gina Conway’s Westbourne Grove salon. Having had long, straggly hair, I am ready to take the plunge.
STILL London

Beauty Review: STILL London Luxury Icelandic pedicure

STILL London opened earlier this year. It joins a burgeoning string of trendy establishments which populate this stretch of Hackney’s Kingsland Road.
Inanch London

Beauty Review: Full Head Balayage at Inanch London

It’s been around for a decade but balayage is making a come back. This hair colouring technique delivers a blended, natural look with no harsh regrowth.
Laser Hair Removal with PrimeLase

Everything you need to know before getting laser hair removal

We spoke to the team at Primelase to get the low-down on laser hair removal With summer in sight, you might be upping...
sparklysmile

Be Selfie Ready with a SparklySmile

Acheive the smiley of your dreams thanks to the dental innovations at SparklySmile. No matter your desired smile goals, they can find a solution.
Young LDN

Beauty Review: Hollywood Facial at Young LDN

Absolutely reviews the highly-renowned Hollywood Facial at Young LDN Words Helen Brown  Young LDN is the salon shaking up the beauty sphere. It’s a space created specifically with Gen Z and Millennials in mind and is...
grey hair

How to Nail the Grey Hair Trend

Once avoided at all costs, grey hair is the trend du jour with everyone from model Kristen McMenamy to British Vogue's Sarah Harris donning silvery locks. Stylist and barber, Anthony Laban shares his tips...
rose & wild

Beauty Review: Rose & Wild, Fulham

Rose & Wild is the new boutique salon delivering expert hair colouring, bespoke styling and Insta-worthy interiors. We booked in for a cut and blow dry...
marine skin care products

Marine Skin Care: Incredible Beauty Boosters from the Deep Blue

We explore the ocean ingredients making waves in the world of skincare and the benefits to be reaped by adding marine skin care products to your regime

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What’s On This Weekend in London: 9th-11th August

Hit the pedals as the world's largest cycling festival sweeps the capital, plus the Espresso Martini Society is back with even more variations on the classic cocktail. Here's what we'll be doing this weekend in London