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Fashion & Beauty

Keep up to the date with the latest new from the worlds of fashion and beauty. We uncover what industry insiders are talking about. The latest techniques and products are on trial to see if they deliver results. We analyse catwalk trends and show you how to work the look in real life. Expect the latest trends, tips and guides with our beauty content. No matter your skin type, we make sure you are looking and feeling your best. We’ll keep you up to date with the latest procedures and treatments, and we try and test out the latest beauty brands and products so you don’t have to. We try test the trends and products first and tell you what is best.

Absolutely London brings you all the latest fashion trends for the season ahead. Our round-ups detail the hottest looks loved by the fashion crowd right now and our edit of the best buys. From workwear and party tops to colour trends, we’ve got your bases covered.

Meanwhile, our ‘how to wear’ stories offer practical tips on styling the latest trends – especially the tricky ones! Think of it as your ultimate source of style inspo.

We also bring you the latest industry news, launches and collaborations. We’ll ensure that you never miss out on the latest lines to know or designer to name drop.

well-chosen moisturiser

The magic of a well-chosen moisturiser

Our skin experts at Skinfluencer breaks down the importance of a well-chosen moisturiser  Cleanse, tone, and moisturize is the most basic skincare mantra and while you can skip toning as part of your routine (that...

May Style Wish List: 5 Luxe Buys

The fashion, beauty and lifestyle items on our wish list this month By Abbie Schofield Just like that, it's May. The past month has been spent enjoying London's many alfresco offerings. The month of May sees...
Lucy Macnamara

Meet Lucy Macnamara, Founder of Sustainable Fashion Brand Aspiga

Absolutely London meets Lucy Macnamara of Aspiga, the growing fashion brand that’s totally dedicated to sustainability By Pendle Harte Lucy Macnamara isn’t the typical fashion person. Yes, she runs a thriving fashion company and spends her...
St Tropez tan - self tanning tips - how to apply fake tan

Expert Advice on How to Apply Fake Tan

Self tanning can go seriously wrong. Orange patches, uneven streaks and stained sheets are just a few of the fake tan faux pas that can happen if we don’t use the right products and...
Ladies who Lab - Women-Run Skincare Labs, Sustainable Skincare brands female founder

Formula for Success: The Sustainable Beauty Labs Run by Women

A new generation of female founders are leading the way with small-batch beauty. Absolutely investigates the London beauty labs run by women By Abbie Schofield Take a look at your beauty stash. That expensive night cream...
April Wishlist

April Style Wish List: 10 Luxe Buys

The fashion items we absolutely love this month By Abbie Schofield It's April, which means it's almost time for the UK lockdown restrictions to begin easing — picnics and beer gardens here we come! Our wish...
Best Sustainable Trainers

5 of the Best Sustainable Trainers to Buy

Our favourite stylish and sustainable trainers By Abbie Schofield Ask a woman what her most-worn shoes are, and 99% of the time she will say trainers. Once thought of as a functional shoe for exercise, trainers...
Sharin Shafer Skinfluencer

Meet Sharin Shafer, the brains behind Skinfluencer

Sharin Shafer left corporate America for the London aesthetics scene, with dreams of building a skin empire. Absolutely London finds out more By Eve Herbert While bespoke haute couture and limited-edition handbags crafted from crocodile skin...
best cleansers

Beauty Heroes: 10 of the Best Cleansers for All Skin Types

Oily, dry or combination skin? Our edit of the 8 best cleansers are proven to leave the skin feeling and looking revitalised and refreshed.
Skinfluencer Dermal Fillers London

Want Dermal Fillers? Read This Expert’s Advice First

Everything you need to know before getting dermal fillers Dermal fillers are more popular than ever, despite the mandatory face masks we need to wear right now. We all want to look and feel our...


Hadeda X Anthropologie pop up at Kings Road Gallery

The Kings Road gallery Anthropologie will play host to the new Hadeda capsule collection By Layla Turner Lifestyle brand Hadeda (pronounced Haa-Dee-Dah) has collaborated with talented...