Nooro is a start-up CBD snacking brand, started with the vision of taking CBD and nootropics mainstream by becoming the UK’s biggest enhanced snack brand by 2026.

Nooro was started in 2019 when the founders, Jacques and JD, began to think blending CBD and certain nootropics could be a game changer. After much rigorous testing, tasting and trialling, we found the sweet spot between focus and calm…crafting a winning combination into snack bars using uplifting ingredients.

To make a Smarter Snack you need clever ingredients. CBD (Cannabidiol) is a non-psychoactive compound found in the hemp plant, it has myriad benefits affecting mood and physicality, and benefits both recovery and restful states. From the Greek words noo for ‘mind’ and tropos meaning ‘changing,’ nootropics live up to their name by being memory or brain boosters. Nootropics are natural plant extracts that have a positive effect on cognitive performance, we use Maca and L-Theanine. You have to Snack Smarter to Think Better…While nootropics won’t make you smarter, they can help boost energy levels, increase mental alertness, improve memory, heighten concentration, and encourage wakefulness. Naturally occurring nootropics (like the ones found in our Nooro CBD snack bars) even aid in promoting and improving healthy brain function!

Nootropics have a positive effect on the brain’s performance through a variety of different methods and pathways. They are found to increase the blood flow to the brain, carrying vital nutrients, energy, and oxygen, encouraging better brain function. Both artificial and all-natural nootropics have been extensively studied to better understand their many advantages.

While the effects of natural nootropics are not seen as quickly as synthetic ones, the benefits of naturally occurring compounds are reported to last far-longer than those which are synthetic. Nooro CBD snack bars offer a healthy dose of nootropics using only naturally nootropic-rich plants and amino acids.

We’ve only begun to see what CBD, adaptogens and nootropics can do to improve our mood, mind and body. Nooro aims to help ambitious and curious minds perform at their full potential with the world’s best tasting CBD snack bars.

Each bar is packed with 25mg of relaxing CBD, focus-boosting nootropics and smooth, moreish, gluten-free oats. Nooro comes in 3 flavours: Lemon + Ginger, Banana + Cinnamon & Sour Cherry + Chocolate. All bars are high in fibre and vegan with 100% natural ingredients and no artificial sweeteners. If you can’t pick a flavour, head over to and try a mix pack… a taster of every flavour so you can pick your favourite! Use discount code ABNOO20 at checkout for 20% off all products across the site.

Think Better, Snack Smarter!

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