The Joy of Sake invites fans of the much-loved Japanese tipple to take part in one of the largest celebrations of Sake outside Japan

Words Paola Peralta

The Joy of Sake comes to London

The world’s largest sake celebration outside of Japan – The Joy of Sake – is making its first-ever European appearance in London on 28th September at the Barbican Centre.

Sales of sake in the UK have increased by 240 per cent over the last decade so there really is no better place than London to host this monumental celebration of the much-loved tipple. The Joy of Sake, first held in Honolulu in 2001 and now in its 18th year, began this year’s festivities in New York City in June and will continue its tour in Honolulu and London, before concluding with a final festival in Tokyo at the onset of the sake-brewing season.

Expect over 400 premium sakes in peak condition from 192 breweries across Japan and small plates from the city’s top restaurants such as SushiSamba and Sake no Hana by Hakkasan. Guests will help themselves to unlimited samplings of sake and sake-themed food. Tickets for The Joy of Sake London are priced at £75 and include unlimited tastings.

For info and tickets visit joyofsake.com