Donna Ida, Chelsea’s queen of denim, shares her inspirations

Words Donna Ida

Your favourite piece from Donna Ida’s current collection

Sadie the Boiler Suit. I have lived in it and I love that it’s customised so unique to me. Plus, putting just one thing on in the morning is heaven – all outfit coordination is done in one.

Your favourite designer

That is hard, like asking to choose a favourite friend or child. I love Miu Miu, Sonia Rykiel, Saint Laurent, Isabel Marant, Jerome Dreyfuss.

Your style icon

Again, tricky. Kate Moss is probably the one I identify with the most.

Your favourite holiday destination

Any clear blue sea. I love floating in the water.


Your signature scent

I love anything with rose in it. So Jo Loves White Rose and Lemon Leaves or Annick Goutal’s Rose which is totally pure. But I wear a lot of perfume and have many many many favourites. Something different for every mood/day, depending on how I am feeling, what I am wearing.

Your favourite piece of art

I am a photography fan and have a lot of Terry O’Neill’s work. The huge Bardot we have hanging on the stairs at home probably comes close to a favourite, and the Mick Rock that I have of Bowie and Ronson on the train to Aberdeen from 1973 is hard to beat too.

Your favourite building

The Sydney Opera House.

Donna Ida –


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