
Donna Ida, Chelsea’s queen of denim, shares her inspirations
Words Donna Ida
Your favourite piece from Donna Ida’s current collection
Sadie the Boiler Suit. I have lived in it and I love that it’s customised so unique to me. Plus, putting just one thing on in the morning is heaven – all outfit coordination is done in one.
Your favourite designer
That is hard, like asking to choose a favourite friend or child. I love Miu Miu, Sonia Rykiel, Saint Laurent, Isabel Marant, Jerome Dreyfuss.
Your style icon
Again, tricky. Kate Moss is probably the one I identify with the most.
Your favourite holiday destination
Any clear blue sea. I love floating in the water.


Your signature scent
I love anything with rose in it. So Jo Loves White Rose and Lemon Leaves or Annick Goutal’s Rose which is totally pure. But I wear a lot of perfume and have many many many favourites. Something different for every mood/day, depending on how I am feeling, what I am wearing.
Your favourite piece of art
I am a photography fan and have a lot of Terry O’Neill’s work. The huge Bardot we have hanging on the stairs at home probably comes close to a favourite, and the Mick Rock that I have of Bowie and Ronson on the train to Aberdeen from 1973 is hard to beat too.
Your favourite building
The Sydney Opera House.