Gina Conway

Absolutely reviews Cut and Colour at Gina Conway’s Westbourne Grove salon


Words Pendle Harte

There’s something appealing about having short hair in summer, and I am ready to take the plunge. Having had long, straggly hair for my entire adult life, I have begun to covet neat, blunt bob cuts. Lovely Eleanor at Gina Conway’s Westbourne Grove salon agrees, and she’s enthusiastic about my plan to lose the length. I’m also looking for some summery blonde tones, so rather than colouring needlessly, she starts by casually snipping about 10 inches off my length before turning her attention to my grown-out highlights. We’re happily discussing everything from our working lives and families to house prices in Dublin while she effortlessly brushes three shades of mid-blonde through my locks and wraps my strands in strips of foil. When it’s time to wash the dye out, I’m treated to a luxurious head massage and beautifully scented Aveda products before the proper cutting begins. Eleanor expertly shapes my thin (but no longer damaged) hair and a new look emerges: somewhere between my chin and my shoulder, this is a long, blunt bob with flattering blonde strands and an easy feel. She arms me with tactics for disguising the frizzy short hairline strands (rub a bit of hairspray into them) and shows me how to blow dry my new length quickly. In all, I’m delighted: my hair feels fresh and summery and I’m wondering why I never cut it short before. 

62 Westbourne Grove W2; ginaconwaysalons.co.uk