This summer saw Liberty London launch its limited edition pyjama collection with Florence Welch. We get a first look.
Florence Welch is reinventing the classic Liberty print for her collaborative sleepwear collection. Here’s what to expect from the line.
“I do a lot of writing in the morning, still in my pyjamas with lots of very strong coffee. And as a Liberty print obsessive, I was honoured that Liberty allowed me to trawl through their archives to create this collection,” says Florence Welch. Working with the design team and Liberty’s textile archivist Anna Buruma, Florence hand-picked a selection of floral paisleys from the extensive Liberty print archive to be reworked onto a range of new sleep styles and accessories.
The first print, entitled Cosmic Jungle, is a blush paisley placement print that has been engineered onto a classic pyjama and long kimono. The Delilah print is a more whimsical design, featuring azaleas, carnations and star flowers. This print is available as a classic pyjama, short pyjama, eye mask and short kimono. The Evelyn print has been created from a paisley motif obtained from a book of drawings from 1820. This motif didn’t exist as a print, but with Florence’s vision, it was re-drawn and brought to life across two colour-ways; a navy and blush.
Lastly, the Leontine print is a purple, green and harvest gold fern print from 1963. This print remains true to its origins in both colour and style and adorns classic pyjamas, a short kimono and eye mask. Printed on silk satin, shapes remain easy, inspired by Florence’s need for versatile day to night pieces when travelling, and the special piece long Kimonos are reminiscent of her covetable concert style.
“Florence embodies the Liberty London women. She has an eclectic style, mixing colours and prints, we also love her sense of travel & adventure which mirrors that of Arthur Liberty, the original founder,” says Amelia Hornblow, Liberty’s director of product.