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Trends & Shopping Guides

Trends & Shopping Guides

Absolutely's trend and shopping guides do all the hard work so you don't have to. We will keep you up to date on the latest trends, finding the best looks to love from high street to high end.
Our shopping guides will address those niggling wardrobe dilemmas that keep you awake at night. Whether it's finding the perfect going out top or nailing your workwear we'll have a guide for you.
If annual holidays send you into a panic-induced coma then our gift guides will sort you out. Mother's Day, Christmas, Valentine's or Easter - shopping has never been so stress free.

AW17 Trend Report: Chinoiserie

AW17 Trend Report: Chinoiserie

AW17 Fashion Trend: Look to the Far East with 15 of the best oriental-inspired chinoiserie buys to carry you into the new season and beyond
Camp in Style with Absolutely's Grown-Up Festival Fashion Edit

Camp in Style with Absolutely’s Grown-Up Festival Fashion Edit

Fashion: Look cool when camping with our edit of fifteen of the best grown-up festival fashion buys to fall in love with now
Walk the Aisle in Style with the Best Plus-Size Wedding Dresses

Walk the Aisle in Style with the Best Plus-Size Wedding Dresses

Whether you're looking for a fairytale number or sleek modern gown, there are plenty of plus sized wedding dresses for brides of all shapes and sizes
Summer Trend Edit: Wrap-Up With the Best Kimono Buys

Summer Trend Edit: Wrap-Up With the Best Kimono Buys

Summer Shopping Trend: Get inspired by East Asia and wrap up with the kimono trend: we found nine of the best buys to love now
A tour of London’s 6 most beautiful retail spaces

Style Leaders: A Tour of London’s 6 Most Beautiful Retail Spaces

Fashion: Take your shopping trips to another level with London's six most beautiful and stylish retail spaces to visit today
Military Dress: 21 Cool Khaki Pieces to Introduce to Your Wardrobe

Military Dress: 21 Cool Khaki Pieces to Introduce to Your Wardrobe

Stand to attention with the khaki-coloured trend that's updated the traditional military dress with these 21 pieces that are perfect for summer
Earn Your Stripes: 20 Linear Pieces for the Season

Earn Your Stripes: 20 Linear Pieces for the Season

Elevate the look of traditional stripes with the season's latest offerings. Our 20 picks will stylishly outfit you in the pattern from head to toe
9 of the Best Beach-Ready Wedding Dresses

9 of the Best Beach-Ready Wedding Dresses

Weddings: Hosting a beachside wedding this year? Get inspired with our edit of nine of the best coastal chic wedding dresses
Here Comes the Sun: 12 of the Best High Street Summer Dresses

Here Comes the Sun: 12 of the Best High Street Summer Dresses

Hooray for summer dresses! From floral to off-the-shoulder - here are 12 high street buys to fall in love with this season
Hit The Pool In Style With This Season’s Chicest Bikini Brands

Hit the Pool in Style with this Season’s Chicest Bikini Brands

From Asceno to Marysia Swim: make like the fashion pack this summer with the seven chicest bikini brands for pool-side lounging

MOST READ

AW17 Trend Report: Chinoiserie

AW17 Trend Report: Chinoiserie

AW17 Fashion Trend: Look to the Far East with 15 of the best oriental-inspired chinoiserie buys to carry you into the new season and beyond
How to Dress Like a Parisian According to Jeanne Damas

How to Dress Like a Parisian According to Jeanne Damas

Inject some je ne sais quois into your wardrobe with Absolutely's guide to dressing like a Parisian with help from style icon Jeanne Damas
5 Tips to Ensure Your Lingerie and Underwear Fit Perfectly

5 Tips to Ensure Your Underwear Fits Perfectly

Lingerie brand DORINA gives us insight into how to make our underwear work for us and pick the best-fitting pieces for our collection
Camp in Style with Absolutely's Grown-Up Festival Fashion Edit

Camp in Style with Absolutely’s Grown-Up Festival Fashion Edit

Fashion: Look cool when camping with our edit of fifteen of the best grown-up festival fashion buys to fall in love with now
Rockins: The Effortlessly Cool Brand You Want to Get Your Hands On

Rockins: The Effortlessly Cool Brand You Want to Get Your Hands On

Rock and roll queen Jess Morris talks to Absolutely about fashion brand Rockins and how its distinct identity reinvented glam