Home Fashion Trends & Shopping Guides

Trends & Shopping Guides

Trends & Shopping Guides

Absolutely's trend and shopping guides do all the hard work so you don't have to. We will keep you up to date on the latest trends, finding the best looks to love from high street to high end.
Our shopping guides will address those niggling wardrobe dilemmas that keep you awake at night. Whether it's finding the perfect going out top or nailing your workwear we'll have a guide for you.
If annual holidays send you into a panic-induced coma then our gift guides will sort you out. Mother's Day, Christmas, Valentine's or Easter - shopping has never been so stress free.

Here Comes the Sun: 12 of the Best High Street Summer Dresses

Here Comes the Sun: 12 of the Best High Street Summer Dresses

Hooray for summer dresses! From floral to off-the-shoulder - here are 12 high street buys to fall in love with this season
Hit The Pool In Style With This Season’s Chicest Bikini Brands

Hit the Pool in Style with this Season’s Chicest Bikini Brands

From Asceno to Marysia Swim: make like the fashion pack this summer with the seven chicest bikini brands for pool-side lounging
9 of the Best New Season Cocktail Dresses to Love this Summer

9 of the Best New Season Cocktail Dresses to Love this Summer

Shopping edit: Be the belle of the bar with our edit of nine of the best chic new season cocktail dresses to covet this week
Father's Day Gift Guide

Absolutely’s Luxury Father’s Day Gift Guide for Every Type of Dad

From kitchen to grooming, and fashion to fitness, no matter what his hobby there is something for every Dad in our Father's Day Gift Guide
Off-the-Shoulder

Shrug Off the Hot Weather with 9 of the Best Off-the-Shoulder Buys

Off-the-shoulder styles have returned in full force this summer. We've rounded-up nine of the best looks to love as the mercury rises
10 Statement Pieces You Need in Your Wardrobe Now

10 Statement Pieces You Need in Your Wardrobe Now

We all need those stand-out pieces in our wardrobe to brighten up our basics. We've picked ten of our favourite statement styles to invest in this summer
Shake Up Your Style With Five Alternative High Street Stores

Shake Up Your Style With Five Alternative High Street Stores

Bored for the traditional offering on the high street? There are plenty of under-the-radar brands to fall in love with - we discover six of the best
Camp in Style with Absolutely's Grown-Up Festival Fashion Edit

Camp in Style with Absolutely’s Grown-Up Festival Fashion Edit

Fashion: Look cool when camping with our edit of fifteen of the best grown-up festival fashion buys to fall in love with now
Get Motivated with 12 of the Best New Season Activewear Buys

Get Motivated with 12 of the Best New Season Activewear Buys

Health and fitness: Kickstart your summer workout with stylish new activewear: we found 12 of the best to fall in love with now
t's Nearly Swimwear Season: 9 of the Best One-Pieces To Love Now

It’s Nearly Swimwear Season: 9 of the Best One-Pieces To Love Now

Shopping: One-pieces are dominating the world of swimwear again this year. Cover up with nine of the best high street and designer swimsuits in stores now

MOST READ

Here Comes the Sun: 12 of the Best High Street Summer Dresses

Here Comes the Sun: 12 of the Best High Street Summer Dresses

Hooray for summer dresses! From floral to off-the-shoulder - here are 12 high street buys to fall in love with this season
Hit The Pool In Style With This Season’s Chicest Bikini Brands

Hit the Pool in Style with this Season’s Chicest Bikini Brands

From Asceno to Marysia Swim: make like the fashion pack this summer with the seven chicest bikini brands for pool-side lounging
9 of the Best New Season Cocktail Dresses to Love this Summer

9 of the Best New Season Cocktail Dresses to Love this Summer

Shopping edit: Be the belle of the bar with our edit of nine of the best chic new season cocktail dresses to covet this week
Never Struggle with Workwear Again with No Ordinary Suit

Never Struggle with Workwear Again with No Ordinary Suit

Shopping for chic workwear has never been so easy. Discover No Ordinary Suit, the website that will solve all your office-based fashion dilemmas
Here Comes the Mother of the Bride: 9 Aisle-Ready Dresses

Here Comes the Mother of the Bride: 9 Aisle-Ready Dresses

Mother of the Bride dresses needn't be boring: be the envy of every guest with our edit of the best chic and contemporary looks