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Absolutely London will keep you up-to-date with all the names in the business. From the big it-brands to the smaller, up-and-coming labels.
Our interviews and fact files will offer a glimpse into the lives of the people who work and play in the industry. We meet inspiring CEOs and learn what it takes to make it in fashion. We name drop the cool young designers about to make it in the big time. We investigate the cool brands. Loved by the blogging crowd and fashion editors alike.
Absolutely London will ensure you are in the know season after season.
Tara Jarmon

Brand Profile: Parisian Flair with Tara Jarmon

Fashion Profile: Inject some Parisian appeal and new season inspiration into your wardrobe with fashion brand to know Tara Jarmon
Madeleine Thompson

Wrapped Up in Style: Absolutely Meets Knitwear Designer Madeleine Thompson

Madeleine Thompson and her distinctive knitwear designs have garnered critical acclaim within London’s style set. We met the brand’s founder.

Heel Appeal: Discover Britain’s Age Old Shoe Making Institution

Fashion profile: Absolutely meets John Miller, of The Worshipful Company of Cordwainers, to talk shoes, style and scholarships

How to Dress Like a Parisian According to Jeanne Damas

Inject some je ne sais quois into your wardrobe with Absolutely's guide to dressing like a Parisian with help from style icon Jeanne Damas
Rockins: The Effortlessly Cool Brand You Want to Get Your Hands On

Rockins: The Effortlessly Cool Brand You Want to Get Your Hands On

Rock and roll queen Jess Morris talks to Absolutely about fashion brand Rockins and how its distinct identity reinvented glam
4 Up-And-Coming British Designers to Watch

4 Up-And-Coming British Designers to Watch

Be ahead of the crowd and brush up on your fashion know-how with our shortlist of the four British designers you need on your radar now
Pocket Profile: Hillier Bartley, the Hot New Brand to Know

Pocket Profile: Hillier Bartley, the Hot Brand to Know

Fashion profile: Discover Hillier Bartley, the hot new fashion pairing delivering trend-led looks for the grown-up it-girl
Never Struggle with Workwear Again with No Ordinary Suit

Never Struggle with Workwear Again with No Ordinary Suit

Shopping for chic workwear has never been so easy. Discover No Ordinary Suit, the website that will solve all your office-based fashion dilemmas
Erin Adamson

Absolutely Meets The Founder Of Chic Shoe Brand Erin Adamson

Absolutely Meets the founder of chic new shoe brand Erin Adamson, she tells us of her creative journey from working for big brands to starting her own
the nude London

Absolutely Meets The Friends and Founders of The Nude London

Fashion brand to know: Introducing The Nude London - the chic emerging RTW brand that should be on your radar this season


White Suits

Top 9 White Suits For Summer

From Zara to Zeynep, we select the best of the season's white suits for a chic look this spring: here's what we'll be wearing...

The London Tea Dress Company Gives Traditional Shapes a Modern Twist

Giving the traditional tea dress a modern makeover, the collection consists of effortless day-to-evening dresses and separates at accessible prices.
London fashion week festival

London Fashion Week Festival: What to Expect For 2018

Fashion-lovers unite: London Fashion Week Festival has returned for another year with more shopping, style and industry talks than ever before
Valentine's gift guide

Valentine’s Gift Guide: Treats For the Woman in Your Life

Shopping: From books to bags, chocolates to candles - treat the lady in your life with Absolutely's Valentine's gift guide ideas
Men's Gift Guide

Men’s Gift Guide: Boys Toys He’ll Love this Valentine’s Day

From stylish accessories to watches, socks and soap; take inspiration from our men's gift guide for a Valentine's Day he'll remember