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Absolutely London brings you all the latest fashion trends for the season ahead. Our round-ups detail the hottest looks loved by the fashion crowd right now and our edit of the best buys. From workwear and party tops to colour trends, we’ve got your bases covered.
Meanwhile, our ‘how to wear’ stories offer practical tips on styling the latest trends – especially the tricky ones! Think of it as your ultimate source of style inspo.
We also bring you the latest industry news, launches and collaborations. We’ll ensure that you never miss out on the latest lines to know or designer to name drop.
 
Also catch up on our brand profiles, offering you the low-down on the up-and-coming brands storming the industry right now.

Red: Embrace this Season’s Traffic-Stopping Colour Trend

Fashion: Colour-phobes look away now. Red is officially the colour of the season - here's 12 reasons to love this stylish shade 
Tara Jarmon

Brand Profile: Parisian Flair with Tara Jarmon

Fashion Profile: Inject some Parisian appeal and new season inspiration into your wardrobe with fashion brand to know Tara Jarmon
Madeleine Thompson

Wrapped Up in Style: Absolutely Meets Knitwear Designer Madeleine Thompson

Madeleine Thompson and her distinctive knitwear designs have garnered critical acclaim within London’s style set. We met the brand’s founder.
Absolutely Love

10 Things We Absolutely Love this October

We’ve compiled a list of the top 10 things we absolutely love this month to spark inspiration for those essential statement pieces
polka-dot

Join the Dots: Top Picks to Nail the Season’s Polka-Dot Trend

From ruffled silks and midi-skirts, to off-shoulder shirts and maxi dresses, the polka dot has had a grown-up makeover; here's how we'll be wearing it

October Fashion News: The Latest Must-Haves for Autumn

October fashion news has the latest trends for you to embrace the autumn air and revamp your wardrobe with frills and delicate designs.
Cordwainers

Heel Appeal: Discover Britain’s Age Old Shoe Making Institution

Fashion profile: Absolutely meets John Miller, of The Worshipful Company of Cordwainers, to talk shoes, style and scholarships
September fashion news

Fashion News: 4 Things You Need To Know About This September

From chic suits and sleepwear to autumnal boots and retro sportswear: catch up on Absolutely’s favourite fashion news updates for the month

AW17 Micro Trend: 6 Rainbow Buys for September

Fashion trend: Taste the rainbow and inject some fun into your autumn wardrobe with this season's most colourful fashion trend
Fashion Maths: 4 Easy Outfit Ideas For When You’re Feeling Lazy

Fashion Maths: 4 Easy Outfit Ideas for When You’re Feeling Lazy

Is your wardrobe (and brain) feeling a little tired? Scroll down to discover Absolutely’s four failsafe outfit ideas for when you’re feeling lazy

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Gifts for Him

Last Minute Christmas Gifts for Him

Need present inspiration for the man in your life? Check out our pick of last minute Christmas gifts for him, guaranteed to please
last minute Christmas gift ideas

Last Minute Christmas Gifts Ideas for Her

Looking for last minute Christmas gift ideas? Allow us to help. We've rounded up all the things she's guaranteed to love this year
Old Spitalfield Market

Festive Finds from Old Spitalfields Market

Step into a Christmas at Old Spitalfields Market and get your present buying off to a flying start with our top picks from the iconic east London institution 
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Silou: The Activewear Brand to Now Know

Bridging the gap between functionality and fashion, Silou London is the luxury activewear brand from former Victoria Secret Angel, Tatiana Kovylina. Here's why we love it...
Multi-Coloured Jewellery

9 Multi-Coloured Jewellery Pieces We Absolutely Love

We’ve compiled a list of the top 10 things we absolutely love this month to spark inspiration for those essential statement pieces