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Absolutely London brings you all the latest fashion trends for the season ahead. Our round-ups detail the hottest looks loved by the fashion crowd right now and our edit of the best buys. From workwear and party tops to colour trends, we've got your bases covered.
Meanwhile, our 'how to wear' stories offer practical tips on styling the latest trends - especially the tricky ones! Think of it as your ultimate source of style inspo.
We also bring you the latest industry news, launches and collaborations. We'll ensure that you never miss out on the latest lines to know or designer to name drop.
 
Also catch up on our brand profiles, offering you the low-down on the up-and-coming brands storming the industry right now.

Absolutely Love

10 Things We Absolutely Love this October

We’ve compiled a list of the top 10 things we absolutely love this month to spark inspiration for those essential statement pieces
polka-dot

Join the Dots: Top Picks to Nail the Season’s Polka-Dot Trend

From ruffled silks and midi-skirts, to off-shoulder shirts and maxi dresses, the polka dot has had a grown-up makeover; here's how we'll be wearing it

October Fashion News: The Latest Must-Haves for Autumn

October fashion news has the latest trends for you to embrace the autumn air and revamp your wardrobe with frills and delicate designs.
Cordwainers

Heel Appeal: Discover Britain’s Age Old Shoe Making Institution

Fashion profile: Absolutely meets John Miller, of The Worshipful Company of Cordwainers, to talk shoes, style and scholarships
September fashion news

Fashion News: 4 Things You Need To Know About This September

From chic suits and sleepwear to autumnal boots and retro sportswear: catch up on Absolutely’s favourite fashion news updates for the month
rainbow stripe

AW17 Micro Trend: 6 Rainbow Buys for September

Fashion trend: Taste the rainbow and inject some fun into your autumn wardrobe with this season's most colourful fashion trend
Fashion Maths: 4 Easy Outfit Ideas For When You’re Feeling Lazy

Fashion Maths: 4 Easy Outfit Ideas for When You’re Feeling Lazy

Is your wardrobe (and brain) feeling a little tired? Scroll down to discover Absolutely’s four failsafe outfit ideas for when you’re feeling lazy
Yves Saint Laurent Museum: Honouring an Icon

Yves Saint Laurent Museum: Honouring an Icon

The Musée Yves Saint Laurent Marrakech opens it doors this autumn. While France was home for the designer, Morocco stole his heart early on in his career
8 Of The Best Pearl-Encrusted Buys

Pearly Queen: 8 of the Best Pearl-Encrusted Buys

Forget stuffy heirlooms - pearls have been given a contemporary makeover. We've hunted down 8 beautiful pieces to fall for
Fashion News: 4 Things You Need To Know About This Month

Fashion News: 4 Things You Need to Know About this Month

Latest fashion news: From kimonos to cool collaborations - catch up on Absolutely's favourite fashion updates for the month

MOST READ

Absolutely Love

10 Things We Absolutely Love this October

We’ve compiled a list of the top 10 things we absolutely love this month to spark inspiration for those essential statement pieces
polka-dot

Join the Dots: Top Picks to Nail the Season’s Polka-Dot Trend

From ruffled silks and midi-skirts, to off-shoulder shirts and maxi dresses, the polka dot has had a grown-up makeover; here's how we'll be wearing it

October Fashion News: The Latest Must-Haves for Autumn

October fashion news has the latest trends for you to embrace the autumn air and revamp your wardrobe with frills and delicate designs.
Cordwainers

Heel Appeal: Discover Britain’s Age Old Shoe Making Institution

Fashion profile: Absolutely meets John Miller, of The Worshipful Company of Cordwainers, to talk shoes, style and scholarships
September fashion news

Fashion News: 4 Things You Need To Know About This September

From chic suits and sleepwear to autumnal boots and retro sportswear: catch up on Absolutely’s favourite fashion news updates for the month