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Absolutely London brings you all the latest fashion trends for the season ahead. Our round-ups detail the hottest looks loved by the fashion crowd right now and our edit of the best buys. From workwear and party tops to colour trends, we've got your bases covered.
Meanwhile, our 'how to wear' stories offer practical tips on styling the latest trends - especially the tricky ones! Think of it as your ultimate source of style inspo.
We also bring you the latest industry news, launches and collaborations. We'll ensure that you never miss out on the latest lines to know or designer to name drop.
 
Also catch up on our brand profiles, offering you the low-down on the up-and-coming brands storming the industry right now.

Here Comes the Sun: 12 of the Best High Street Summer Dresses

Here Comes the Sun: 12 of the Best High Street Summer Dresses

Hooray for summer dresses! From floral to off-the-shoulder - here are 12 high street buys to fall in love with this season
Hit The Pool In Style With This Season’s Chicest Bikini Brands

Hit the Pool in Style with this Season’s Chicest Bikini Brands

From Asceno to Marysia Swim: make like the fashion pack this summer with the seven chicest bikini brands for pool-side lounging
9 of the Best New Season Cocktail Dresses to Love this Summer

9 of the Best New Season Cocktail Dresses to Love this Summer

Shopping edit: Be the belle of the bar with our edit of nine of the best chic new season cocktail dresses to covet this week
Never Struggle with Workwear Again with No Ordinary Suit

Never Struggle with Workwear Again with No Ordinary Suit

Shopping for chic workwear has never been so easy. Discover No Ordinary Suit, the website that will solve all your office-based fashion dilemmas
Here Comes the Mother of the Bride: 9 Aisle-Ready Dresses

Here Comes the Mother of the Bride: 9 Aisle-Ready Dresses

Mother of the Bride dresses needn't be boring: be the envy of every guest with our edit of the best chic and contemporary looks
Alexa Chung's Eponymous Fashion Line is Launched

Alexa Chung’s Eponymous Fashion Line is Launched

Everyone's favourite it-girl, Alexa Chung, has finally revealed her first eponymous fashion collection. Here's what you need to know...
Sort Out Your Style With Absolutely's Capsule Wardrobe Guide

Sort Out Your Style With Absolutely’s Capsule Wardrobe Guide

Fashion: Get your clothing collection in shape with Absolutely's capsule wardrobe guide, plus 12 interchangeable pieces to buy now
Father's Day Gift Guide

Absolutely’s Luxury Father’s Day Gift Guide for Every Type of Dad

From kitchen to grooming, and fashion to fitness, no matter what his hobby there is something for every Dad in our Father's Day Gift Guide
Off-the-Shoulder

Shrug Off the Hot Weather with 9 of the Best Off-the-Shoulder Buys

Off-the-shoulder styles have returned in full force this summer. We've rounded-up nine of the best looks to love as the mercury rises
10 Statement Pieces You Need in Your Wardrobe Now

10 Statement Pieces You Need in Your Wardrobe Now

We all need those stand-out pieces in our wardrobe to brighten up our basics. We've picked ten of our favourite statement styles to invest in this summer

MOST READ

Here Comes the Sun: 12 of the Best High Street Summer Dresses

Here Comes the Sun: 12 of the Best High Street Summer Dresses

Hooray for summer dresses! From floral to off-the-shoulder - here are 12 high street buys to fall in love with this season
Hit The Pool In Style With This Season’s Chicest Bikini Brands

Hit the Pool in Style with this Season’s Chicest Bikini Brands

From Asceno to Marysia Swim: make like the fashion pack this summer with the seven chicest bikini brands for pool-side lounging
9 of the Best New Season Cocktail Dresses to Love this Summer

9 of the Best New Season Cocktail Dresses to Love this Summer

Shopping edit: Be the belle of the bar with our edit of nine of the best chic new season cocktail dresses to covet this week
Never Struggle with Workwear Again with No Ordinary Suit

Never Struggle with Workwear Again with No Ordinary Suit

Shopping for chic workwear has never been so easy. Discover No Ordinary Suit, the website that will solve all your office-based fashion dilemmas
Here Comes the Mother of the Bride: 9 Aisle-Ready Dresses

Here Comes the Mother of the Bride: 9 Aisle-Ready Dresses

Mother of the Bride dresses needn't be boring: be the envy of every guest with our edit of the best chic and contemporary looks