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Absolutely London brings you all the latest fashion trends for the season ahead. Our round-ups detail the hottest looks loved by the fashion crowd right now and our edit of the best buys. From workwear and party tops to colour trends, we've got your bases covered.
Meanwhile, our 'how to wear' stories offer practical tips on styling the latest trends - especially the tricky ones! Think of it as your ultimate source of style inspo.
We also bring you the latest industry news, launches and collaborations. We'll ensure that you never miss out on the latest lines to know or designer to name drop.
 
Also catch up on our brand profiles, offering you the low-down on the up-and-coming brands storming the industry right now.

AW17 Trend Report: Chinoiserie

AW17 Trend Report: Chinoiserie

AW17 Fashion Trend: Look to the Far East with 15 of the best oriental-inspired chinoiserie buys to carry you into the new season and beyond
How to Dress Like a Parisian According to Jeanne Damas

How to Dress Like a Parisian According to Jeanne Damas

Inject some je ne sais quois into your wardrobe with Absolutely's guide to dressing like a Parisian with help from style icon Jeanne Damas
5 Tips to Ensure Your Lingerie and Underwear Fit Perfectly

5 Tips to Ensure Your Underwear Fits Perfectly

Lingerie brand DORINA gives us insight into how to make our underwear work for us and pick the best-fitting pieces for our collection
Camp in Style with Absolutely's Grown-Up Festival Fashion Edit

Camp in Style with Absolutely’s Grown-Up Festival Fashion Edit

Fashion: Look cool when camping with our edit of fifteen of the best grown-up festival fashion buys to fall in love with now
Rockins: The Effortlessly Cool Brand You Want to Get Your Hands On

Rockins: The Effortlessly Cool Brand You Want to Get Your Hands On

Rock and roll queen Jess Morris talks to Absolutely about fashion brand Rockins and how its distinct identity reinvented glam
Walk the Aisle in Style with the Best Plus-Size Wedding Dresses

Walk the Aisle in Style with the Best Plus-Size Wedding Dresses

Whether you're looking for a fairytale number or sleek modern gown, there are plenty of plus sized wedding dresses for brides of all shapes and sizes
Summer Trend Edit: Wrap-Up With the Best Kimono Buys

Summer Trend Edit: Wrap-Up With the Best Kimono Buys

Summer Shopping Trend: Get inspired by East Asia and wrap up with the kimono trend: we found nine of the best buys to love now
A tour of London’s 6 most beautiful retail spaces

Style Leaders: A Tour of London’s 6 Most Beautiful Retail Spaces

Fashion: Take your shopping trips to another level with London's six most beautiful and stylish retail spaces to visit today
Military Dress: 21 Cool Khaki Pieces to Introduce to Your Wardrobe

Military Dress: 21 Cool Khaki Pieces to Introduce to Your Wardrobe

Stand to attention with the khaki-coloured trend that's updated the traditional military dress with these 21 pieces that are perfect for summer
Earn Your Stripes: 20 Linear Pieces for the Season

Earn Your Stripes: 20 Linear Pieces for the Season

Elevate the look of traditional stripes with the season's latest offerings. Our 20 picks will stylishly outfit you in the pattern from head to toe

MOST READ

AW17 Trend Report: Chinoiserie

AW17 Trend Report: Chinoiserie

AW17 Fashion Trend: Look to the Far East with 15 of the best oriental-inspired chinoiserie buys to carry you into the new season and beyond
How to Dress Like a Parisian According to Jeanne Damas

How to Dress Like a Parisian According to Jeanne Damas

Inject some je ne sais quois into your wardrobe with Absolutely's guide to dressing like a Parisian with help from style icon Jeanne Damas
5 Tips to Ensure Your Lingerie and Underwear Fit Perfectly

5 Tips to Ensure Your Underwear Fits Perfectly

Lingerie brand DORINA gives us insight into how to make our underwear work for us and pick the best-fitting pieces for our collection
Camp in Style with Absolutely's Grown-Up Festival Fashion Edit

Camp in Style with Absolutely’s Grown-Up Festival Fashion Edit

Fashion: Look cool when camping with our edit of fifteen of the best grown-up festival fashion buys to fall in love with now
Rockins: The Effortlessly Cool Brand You Want to Get Your Hands On

Rockins: The Effortlessly Cool Brand You Want to Get Your Hands On

Rock and roll queen Jess Morris talks to Absolutely about fashion brand Rockins and how its distinct identity reinvented glam