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Absolutely London brings you all the latest fashion trends for the season ahead. Our round-ups detail the hottest looks loved by the fashion crowd right now and our edit of the best buys. From workwear and party tops to colour trends, we've got your bases covered.
Meanwhile, our 'how to wear' stories offer practical tips on styling the latest trends - especially the tricky ones! Think of it as your ultimate source of style inspo.
We also bring you the latest industry news, launches and collaborations. We'll ensure that you never miss out on the latest lines to know or designer to name drop.
Also catch up on our brand profiles, offering you the low-down on the up-and-coming brands storming the industry right now.


5 Ways to Make Your Outfit Instantly Cooler

From chic accessories to off-beat hues: learn the insider tricks of the street style trade with our guide to making your outfit instantly cooler
western shirts

9 of the Best Western-Style Shirts to Invest in Now

SS17 fashion trend: Embrace the American west country charm of the western shirt - this season's most laid-back fashion trend

5 Pairs of Shoes Every Woman Should Own

Fashion: from brogues to ballet pumps: discover the five essential shoe styles every woman needs in her wardrobe right now
national jewellery day

It’s National Jewellery Day: Discover The Coolest Designers To Know Now

Fashion profiles: to celebrate national jewellery day we've rounded up the five hottest new jewellery designers to know and love now

Copper: the New Colour Trend to Love this Season

SS17 colour trend: Embrace the copper tones of this season's hottest colour trend and discover the looks to invest in now

5 Easy Ways to Make Your Outfit Look More Expensive

How to wear it: Cheat the designer fashion look with our guide to the five easiest ways to make your outfit look expensive
zodiac jewellery

Zodiac Jewellery: This Season’s Star-Studded Accessory Trend

SS17 star sign style: Look to the cosmological and chic appeal of zodiac jewellery and trinkets for this season and beyond
sample sales

The Best Fashion Sample Sales in London this March

From MatchesFashion to Mulberry handbags: grab yourself a designer bargain with the best sample sales to visit this March
dress up your knitwear

How to Dress Up Your Knitwear for Spring 2017

How to wear it: Make your warm wardrobe staples work their hardest with our guide to how to dress up your knitwear for spring summer 2017
slogan tees

12 of the Hottest Slogan Tees for Spring

SS17 Trend Update: Make like Christian Dior and wear your words on your chest with 12 of the best slogan tees available to buy now


The 9 Worst Things You Can Do To Your Skin, Ranked

From tanning to iphones: how many of the nine cardinal skin sins are you committing? Discover the surprising habits that are ruining your complexion