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Absolutely London brings you all the latest fashion trends for the season ahead. Our round-ups detail the hottest looks loved by the fashion crowd right now and our edit of the best buys. From workwear and party tops to colour trends, we’ve got your bases covered.
Meanwhile, our ‘how to wear’ stories offer practical tips on styling the latest trends – especially the tricky ones! Think of it as your ultimate source of style inspo.
We also bring you the latest industry news, launches and collaborations. We’ll ensure that you never miss out on the latest lines to know or designer to name drop.
 
Also catch up on our brand profiles, offering you the low-down on the up-and-coming brands storming the industry right now.
Florence Welch

A First Look at Florence Welch’s Sleepwear Collection for Liberty London

This summer saw Liberty London launch its limited edition pyjama collection with Florence Welch. We get a first look.
heidi klein

Heidi Klein Co-Founder, Heidi Gosman Talks Bikinis, Beaches & Holiday-Packing

Absolutely catches up with entrepreneur and Heidi Klein co-founder, Heidi Goseman on bikini trends, beaches and packing for a holiday
azzedine alaïa

The Design Museum Celebrates Fashion Icon Azzedine Alaïa

The Design Museum pays tribute to the fashionoutsider turned fashion icon, Azzedine Alaïa in a stunning exhibition you won't want to miss
HPE clothing

HPE Clothing: The Fitness Brand To Know Now

For the fashionable gym-goer, HPE clothing solves the age-old struggle between quality and style when it comes to buying fitness attire
White Suits

Top 9 White Suits For Summer

From Zara to Zeynep, we select the best of the season's white suits for a chic look this spring: here's what we'll be wearing...
tea-dress

The London Tea Dress Company Gives Traditional Shapes a Modern Twist

Giving the traditional tea dress a modern makeover, the collection consists of effortless day-to-evening dresses and separates at accessible prices.
London fashion week festival

London Fashion Week Festival: What to Expect For 2018

Fashion-lovers unite: London Fashion Week Festival has returned for another year with more shopping, style and industry talks than ever before
Valentine's gift guide

Valentine’s Gift Guide: Treats For the Woman in Your Life

Shopping: From books to bags, chocolates to candles - treat the lady in your life with Absolutely's Valentine's gift guide ideas
Men's Gift Guide

Men’s Gift Guide: Boys Toys He’ll Love this Valentine’s Day

From stylish accessories to watches, socks and soap; take inspiration from our men's gift guide for a Valentine's Day he'll remember
winter coats

14 of the Best Winter Coats to Covet Now

Don’t let winter cramp your style. From high street to high-end, love your layers and wrap up with this season’s chicest winter coats

MOST READ

Florence Welch

A First Look at Florence Welch’s Sleepwear Collection for Liberty London

This summer saw Liberty London launch its limited edition pyjama collection with Florence Welch. We get a first look.
heidi klein

Heidi Klein Co-Founder, Heidi Gosman Talks Bikinis, Beaches & Holiday-Packing

Absolutely catches up with entrepreneur and Heidi Klein co-founder, Heidi Goseman on bikini trends, beaches and packing for a holiday
azzedine alaïa

The Design Museum Celebrates Fashion Icon Azzedine Alaïa

The Design Museum pays tribute to the fashionoutsider turned fashion icon, Azzedine Alaïa in a stunning exhibition you won't want to miss
HPE clothing

HPE Clothing: The Fitness Brand To Know Now

For the fashionable gym-goer, HPE clothing solves the age-old struggle between quality and style when it comes to buying fitness attire
White Suits

Top 9 White Suits For Summer

From Zara to Zeynep, we select the best of the season's white suits for a chic look this spring: here's what we'll be wearing...