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Absolutely London brings you all the latest fashion trends for the season ahead. Our round-ups detail the hottest looks loved by the fashion crowd right now and our edit of the best buys. From workwear and party tops to colour trends, we've got your bases covered.
Meanwhile, our 'how to wear' stories offer practical tips on styling the latest trends - especially the tricky ones! Think of it as your ultimate source of style inspo.
We also bring you the latest industry news, launches and collaborations. We'll ensure that you never miss out on the latest lines to know or designer to name drop.
 
Also catch up on our brand profiles, offering you the low-down on the up-and-coming brands storming the industry right now.

Christmas Day Outfit

From Cosy to Cocktails: Get Inspired with Absolutely’s Christmas Day Outfit Guide

Whether you're chilling in your PJs or dressing up for festive cocktails, ring in the big day in style with Absolutely's Christmas day outfit guide
outfit ideas 

Christmas Party Outfit Ideas From the High Street

Struggling to find stylish party-wear on the high street? Let Absolutely gives you a helping hand with these three chic outfit ideas 
Christmas gifts

Absolutely Christmas Gift Guide: Find The Perfect Present For Him

It’s that time of year again. Get all the inspiration you could ever need for the special man in your life with Absolutely’s Christmas gifts
Christmas gifts

Absolutely Christmas Gift Guide: Find the Perfect Present For Her

It's that time of year again. Get all the inspiration you could ever need for the special lady in your life with Absolutely's Christmas gifts
winter wedding

Shopping Edit: 9 of the Best Winter Wedding-Ready Dresses

Wrap up warm and embrace the cosy romance of a winter wedding. Stuck on what to wear? Scroll down to discover Absolutely’s top picks
red

Red: Embrace this Season’s Traffic-Stopping Colour Trend

Fashion: Colour-phobes look away now. Red is officially the colour of the season - here's 12 reasons to love this stylish shade 
Tara Jarmon

Brand Profile: Parisian Flair with Tara Jarmon

Fashion Profile: Inject some Parisian appeal and new season inspiration into your wardrobe with fashion brand to know Tara Jarmon
Madeleine Thompson

Wrapped Up in Style: Absolutely Meets Knitwear Designer Madeleine Thompson

Madeleine Thompson and her distinctive knitwear designs have garnered critical acclaim within London’s style set. We met the brand’s founder.
Absolutely Love

10 Things We Absolutely Love this October

We’ve compiled a list of the top 10 things we absolutely love this month to spark inspiration for those essential statement pieces
polka-dot

Join the Dots: Top Picks to Nail the Season’s Polka-Dot Trend

From ruffled silks and midi-skirts, to off-shoulder shirts and maxi dresses, the polka dot has had a grown-up makeover; here's how we'll be wearing it

MOST READ

Christmas Day Outfit

From Cosy to Cocktails: Get Inspired with Absolutely’s Christmas Day Outfit Guide

Whether you're chilling in your PJs or dressing up for festive cocktails, ring in the big day in style with Absolutely's Christmas day outfit guide
outfit ideas 

Christmas Party Outfit Ideas From the High Street

Struggling to find stylish party-wear on the high street? Let Absolutely gives you a helping hand with these three chic outfit ideas 
Christmas gifts

Absolutely Christmas Gift Guide: Find The Perfect Present For Him

It’s that time of year again. Get all the inspiration you could ever need for the special man in your life with Absolutely’s Christmas gifts
Christmas gifts

Absolutely Christmas Gift Guide: Find the Perfect Present For Her

It's that time of year again. Get all the inspiration you could ever need for the special lady in your life with Absolutely's Christmas gifts
winter wedding

Shopping Edit: 9 of the Best Winter Wedding-Ready Dresses

Wrap up warm and embrace the cosy romance of a winter wedding. Stuck on what to wear? Scroll down to discover Absolutely’s top picks