Home Fashion



Absolutely London brings you all the latest fashion trends for the season ahead. Our round-ups detail the hottest looks loved by the fashion crowd right now and our edit of the best buys. From workwear and party tops to colour trends, we've got your bases covered.
Meanwhile, our 'how to wear' stories offer practical tips on styling the latest trends - especially the tricky ones! Think of it as your ultimate source of style inspo.
We also bring you the latest industry news, launches and collaborations. We'll ensure that you never miss out on the latest lines to know or designer to name drop.
Also catch up on our brand profiles, offering you the low-down on the up-and-coming brands storming the industry right now.

Erin Adamson

Absolutely Meets The Founder Of Chic Shoe Brand Erin Adamson

Absolutely Meets the founder of chic new shoe brand Erin Adamson, she tells us of her creative journey from working for big brands to starting her own
khaki trousers

Khaki Trousers: This Season’s Answer to Denim

SS17 fashion trend guide: Embrace the utilitarian appeal of the khaki trousers - this season's answer to your fave failsafe denim
bridesmaid dresses

18 of the Best Bridesmaid Dresses on the High Street

There's no need to break the bank when you buy your bridesmaid dresses - check out our edit of 18 beautiful buys from the high street
Spring dresses

11 On Trend Spring Dresses That You Should Be Buying This Season

Spring has finally sprung and that means getting out your favourite Spring dresses or buying some new numbers to add to your collection
the nude London

Absolutely Meets The Friends and Founders of The Nude London

Fashion brand to know: Introducing The Nude London - the chic emerging RTW brand that should be on your radar this season
Flat Shoes

The Flat Shoe Edit: From Sliders to Luxe Sandals

The best picks of flat shoes for SS17
spring wedding

Spring Wedding Guest Outfits for all Types of Weddings

Fashion inspiration: Got a spring wedding coming up? From chic city affairs to black tie 'dos, we've got an outfit for you
Trans-Seasonal Jackets

Spring Has Arrived: Shop 15 of the Best Trans-Seasonal Jackets

Fashion: Don't let the changeable weather catch you off-guard - be spring style ready with 15 of the best trans-seasonal jackets
retro knitwear

Embrace Retro Knitwear this Season: Discover 15 of the Best

Fashion trend SS17: Fall in love with the quirky British appeal of fugly retro knitwear this spring - we discover 15 of the best

Tricky Trend: 5 Ways to Wear Vinyl

Don't be scared off by this season's wipe clean fashion trend - be inspired by trend setters with our guide to wearing vinyl


Win Tickets to Kew the Music Summer Picnic Concerts

Win A Pair Of Tickets to Kew the Music 2017 Summer Picnic Concerts Kew the Music is a glorious week-long festival of summer picnic concerts...