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Absolutely London brings you all the latest fashion trends for the season ahead. Our round-ups detail the hottest looks loved by the fashion crowd right now and our edit of the best buys. From workwear and party tops to colour trends, we've got your bases covered.
Meanwhile, our 'how to wear' stories offer practical tips on styling the latest trends - especially the tricky ones! Think of it as your ultimate source of style inspo.
We also bring you the latest industry news, launches and collaborations. We'll ensure that you never miss out on the latest lines to know or designer to name drop.
 
Also catch up on our brand profiles, offering you the low-down on the up-and-coming brands storming the industry right now.

tea-dress

The London Tea Dress Company Gives Traditional Shapes a Modern Twist

Giving the traditional tea dress a modern makeover, the collection consists of effortless day-to-evening dresses and separates at accessible prices.
London fashion week festival

London Fashion Week Festival: What to Expect For 2018

Fashion-lovers unite: London Fashion Week Festival has returned for another year with more shopping, style and industry talks than ever before
Valentine's gift guide

Valentine’s Gift Guide: Treats For the Woman in Your Life

Shopping: From books to bags, chocolates to candles - treat the lady in your life with Absolutely's Valentine's gift guide ideas
Men's Gift Guide

Men’s Gift Guide: Boys Toys He’ll Love this Valentine’s Day

From stylish accessories to watches, socks and soap; take inspiration from our men's gift guide for a Valentine's Day he'll remember
winter coats

14 of the Best Winter Coats to Covet Now

Don’t let winter cramp your style. From high street to high-end, love your layers and wrap up with this season’s chicest winter coats
Christmas Day Outfit

From Cosy to Cocktails: Get Inspired with Absolutely’s Christmas Day Outfit Guide

Whether you're chilling in your PJs or dressing up for festive cocktails, ring in the big day in style with Absolutely's Christmas day outfit guide
outfit ideas 

Christmas Party Outfit Ideas From the High Street

Struggling to find stylish party-wear on the high street? Let Absolutely gives you a helping hand with these three chic outfit ideas 
Christmas gifts

Absolutely Christmas Gift Guide: Find The Perfect Present For Him

It’s that time of year again. Get all the inspiration you could ever need for the special man in your life with Absolutely’s Christmas gifts
Christmas gifts

Absolutely Christmas Gift Guide: Find the Perfect Present For Her

It's that time of year again. Get all the inspiration you could ever need for the special lady in your life with Absolutely's Christmas gifts

Shopping Edit: 9 of the Best Winter Wedding-Ready Dresses

Wrap up warm and embrace the cosy romance of a winter wedding. Stuck on what to wear? Scroll down to discover Absolutely’s top picks

MOST READ

tea-dress

The London Tea Dress Company Gives Traditional Shapes a Modern Twist

Giving the traditional tea dress a modern makeover, the collection consists of effortless day-to-evening dresses and separates at accessible prices.
London fashion week festival

London Fashion Week Festival: What to Expect For 2018

Fashion-lovers unite: London Fashion Week Festival has returned for another year with more shopping, style and industry talks than ever before
Valentine's gift guide

Valentine’s Gift Guide: Treats For the Woman in Your Life

Shopping: From books to bags, chocolates to candles - treat the lady in your life with Absolutely's Valentine's gift guide ideas
Men's Gift Guide

Men’s Gift Guide: Boys Toys He’ll Love this Valentine’s Day

From stylish accessories to watches, socks and soap; take inspiration from our men's gift guide for a Valentine's Day he'll remember
winter coats

14 of the Best Winter Coats to Covet Now

Don’t let winter cramp your style. From high street to high-end, love your layers and wrap up with this season’s chicest winter coats