Catch up on Absolutely’s favourite fashion updates for the month

Words Joy Montgomery

SCANDI COOL

From the people that brought you H&M comes Arket, the new lifestyle label that everyone’s talking about. Meaning ‘a sheet of paper’ in Swedish, the brand will focus on sustainability, durability and quality in men’s, women’s and children’s fashion and homeware. The brand’s Instagram page reveals shots of chic yet simple separates – but all we can say is, watch this space.

arket.com

WHITE OUT

Forget sloaney skinnies and school run mums – white jeans have been given a cool-girl makeover this season. They key is to stick to rigid denim and wide leg, high-waisted silhouettes to avoid any Liz Hurley connotations. DL 1961’s white Hepburn jeans tick all the boxes. Style with a retro, colour-match tee, heeled mules and sculptural earrings; £180.

shopbop.com

BRIT GIRL

After months of anticipation, Alexa Chung’s eponymous fashion label has officially launched into the fashion sphere. Described as a combination of “Parisian chic with a New York edge”, plus a “very British sense of humour”, there’s no doubt that Chung’s transatlantic collection packs as much charm and character as the woman herself.

alexachung.com

ARTHOUSE

Ethical fashion brand People Tree have joined forces with the V&A to create an eight-piece capsule collection that celebrates the beauty of the museum’s eclectic archives. Inspired by 1930s style, the limited edition line will be made from printed organic cotton and features a number of timeless and elegantly grown-up pieces; from £75.

peopletree.co.uk

ROBED IN STYLE


This season Hillier Bartley and Attico have both embraced the decorative charm of the kimono. The SS17 look is all about fusing the traditional Japanese silhouette with the aristocratic eccentricity of a silk dressing gown. Zara’s stunning blue iteration will look a million dollars with tasseled, shoulder-grazing earrings and kitten heels; £59.99.

zara.com

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