As Swedish bedmaker Carpe Diem Beds, a world-leader in premium beds, opens a new London showroom, Absolutely looks at the story behind the brand
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The perfect night’s sleep is the holy grail of life. The quality of our sleep defines our day – and a good night will always lead to happier, more productive and successful waking hours. But how to achieve it? When designing a bedroom, there are lots of factors to consider – lighting, temperature, colours. But most important is, of course, the bed itself.
Carpe Diem Beds
Swedish bed company Carpe Diem Beds was founded 25 years ago by chiropractor Börje Thuleskär, a firm believer in the importance of sleep for body and mind. He sought out the best mattress on the market, but wasn’t impressed by it. One day he fell asleep on a bed of heather by the sea in Sweden – where he realised that nature contoured to his body far more than any bed ever had. This led him to embark on a quest to build the perfect bed, one that would mimic the feeling of weightlessness he had had on the heather.
The quest took thousands of hours and a partnership with the Spinal Unit at Sahlgrenska University Hospital in Sweden. The final result is Carpe Diem’s patented Contour Pocket System, which has a unique cushioning ability. It gently yields and supports at the same time, instantly moulding to your body’s contours and changing with your every movement. You can feel the mattress embrace your hips and shoulders while gently supporting your lumbar and waist. Your spine is relieved of tension, and your muscles can finally relax. Just like lying on a bed of heather on the cliffs by the Swedish sea.
Linda Schori, Creative Director at Carpe Diem Beds is excited for the brand to reach the London market. “Sleep is so important – an entirely sensorial experience. We want your bedroom to be your sanctuary, the place where you go to truly unwind and relax. We have been a leader in the Scandinavian markets for 25 years and are excited for Londoners to be able to experience the same relaxation they would by the Swedish seaside – right in their own bedrooms. All of our beds are hand-made in our factory in Lysekil – the place where our founder was first inspired to start redesigning what it means to unwind. This allows our heritage to trickle through everything we do. Our beds are a true piece of craftmanship, and just like any piece of art, the bed-maker signs the finished bed as a stamp of quality.”
With an array of legs, headboards, fabrics and functions, these beds are designed to be as beautiful to look at as they are to sleep in. Carpe Diem Beds offers a full bedroom design experience so that you can create your individual sanctuary where you can unwind. As beautiful as they are innovative, these beds are handmade-to-order and are fully customisable to your needs. From beautiful nature-inspired fabrics from the Designers’ Guild and Romo Group to an assortment of bed linen, bedroom accessories, and furniture, Carpe Diem Beds will help you design the bedroom sanctuary of your dreams.
Once you try a night in a Carpe Diem Bed, no other bed will do. Visit the new showroom to experience the brand for yourself and design your perfect bed.
Carpe Diem Beds Marylebone, 15 Wigmore Street, W1U 1PE
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